Matte finishes look the way they do because of their special clear coat. Glossy finishes are flat, so when light hits the finish, it reflects at the same angle and hits your eye all at once, creating a mirror-like image. A matte finish clear coat, on the other hand, is bumpy and scatters light at different angles, keeping them from hitting your eye all at once and therefore preventing a distinct image from reflecting.
Because most automotive paint finishes are glossy, most products for cleaning and protecting vehicles are designed to produce a gloss by smoothing out the finish. This is why Dr. Beasley’s first developed matte finish care products — Simon’s needed care products that would preserve the appearance of matte finish vehicles coming into the shop.